The Weekly
Election 2019 - A Twitter Analysis on Indigenous Matters
[Sept. Setp. 11th - Oct. 18th]

By: Jean-François Savard, Mathieu Landriault et Emmanuel Saël

Supported by the Digital Ecosystem Research Challenge

At glance

In this last weekly report, we present a synthesis of the highlights from the tweets of political party candidates on Indigenous issues throughout the election campaign. First, we note that the most popular words are crise in French and reconciliation in English. With regard to these two words, in particular reconciliation, it must be said that it is a term that has really grown gradually over the past few weeks. From the third week on, for example, we saw how this word appeared in both French and English tweets. So it is not surprising that at the end of the campaign this word became the most popular. It is worth noting that from one week to another the popularity of words has changed, except for the words enfants and communities which have been able to maintain their popularity over two consecutive weeks, in this case the third and fourth week. As for hashtags, from the beginning of the campaign to the end polcan in French and elxn43 in English remain the most popular. This reality in relation to hashtags also reflects a certain stability since the beginning of the campaign in relation to themes that are really predominant.

Most popular words:


Most popular hashtags:

Number of Tweets

The New Democratic Party (NDP) has maintained its unwavering leadership by positioning itself at the forefront in the production of its candidates’ tweets from the beginning to the end of the campaign. For the Liberal Party and the Green Party, we have seen a somewhat elbow-to-elbow evolution, but with a rise in the Liberal Party, especially at the end of the campaign. So, overall, the Liberal Party and the Green Party shared second place by exchanging positions from one week to the next. As for the Conservative Party, there was never much interest from its candidates on Indigneous issues throughout the campaign. Further analyses will then be conducted to determine whether this is a strategic choice or a real lack of interest in these issues. The Bloc Québécois is the one with the lowest number of candidates in these elections, which could explain, to some extent, its position, which has not changed too much during the five weeks. In fact, the Bloc ran in only 78 of the ridings. Nevertheless, we can see, especially towards the end of the campaign, a rise of the Bloc that does not place it too far from the Conservative Party.