The Weekly
Election 2019 - A Twitter Analysis on Indigenous Matters
[Sept. 11th - Oct. 7th]

By: Jean-François Savard, Mathieu Landriault et Emmanuel Saël

Supported by the Digital Ecosystem Research Challenge

At glance

The publication of this third Weekly coincides with the mid-campaign period and for the occasion, we have decided to present you with an overview of the first three weeks of the campaign rather than limiting ourselves to an analysis of the place of Indigenous issues only during this third week. In this regard, we note first of all that the word enfants has been the most popular word in French for three weeks, whereas communities was the most popular word in English. As the theme of reconciliation is an important one, we wanted to know if this word was often used, thus showing its relative importance in the campaign. Thus, in English, the word reconciliation ranks seventh (jute behind residential), while in French it ranks fifth (behind residential and climat). Similarly, we note that the most popular hashtags in French and English since the beginning of the campaign are polcan and elxn43 respectively. However, it should be noted that these hashtags are used to list tweets related to the current election and Canadian politics, which slightly biases the results. However, it is important to note the popularity of the JournéeDuChandailOrange hashtag in French and OrangeShirtDay, which arrived only in the third week of the campaign and were used only 5 times less in French and 7 times less in English than the most popular keywords that have been circulating since the beginning of the campaign. This shows the importance given to this elevation in the tweets published by party candidates.

Mots les plus populaires:


Mots-clics les plus populaires:

Number of Tweets

The number of tweets published by candidates is indicative of the interest political parties have in Indigenous issues in their Twitter publications. For example, the following graph shows that in the past three weeks, the NDP has published far more tweets on indigenous issues than any other party. What is surprising is the significant difference with the Liberal Party, whose Indigenous issues have been an important part of political discourse throughout its mandate as a government in the 42nd Parliament. There is also an important difference between the NDP and the Green Party, which ranks only third in terms of the number of tweets published by its candidates on these issues. It is also surprising to see the lack of interest in these same issues on the part of Conservative Party candidates. The Bloc Québécois does not seem to be doing well, but we have ti keep in mond that this party only has members in Quebec, while all the other parties have members in all ridings across the country.