The Weekly
Election 2019 - A Twitter Analysis on Indigenous Matters
[Sept. 11th - Sept. 20th]

By: Jean-François Savard, Mathieu Landriault et Emmanuel Saël

Supported by the Digital Ecosystem Research Challenge

At glance

This document is part of a series of weekly reports on the coverage that Indigenous issues are receiving on social media and more specifically Twitter. To support our analysis, we consider the tweets produced by the different candidates of five parties (Liberal, Conservative, NDP, Green, Bloc Québécois) competing in the electoral competition. This series of weekly reports will provide a synthetic overview of the evolution of the debates and the level of attention given to Indigenous issues.

Already, we can see that between September 11, the official opening date of the election campaign, and September 20, in English the word “rights” is the word that was the most twitted, while in French it is “santé”. We also note that the most popular hashtag in both English and French was elxn43, which is not suprising since it refers to the actual electoral capmpaing. In addition, by clicking on the links in the boxes below, you can view the most favorite and retweeted tweets.

Most popular word:


Most popular hashtag:


Most favorite tweet:


Most retweeted tweet:

Number of Tweets

It is clear that the New Democratic Party was the most prolific during the period from September 11 to 20, 2019. On its own, it produced nearly half of the total number of tweets published by all political parties. The Green Party and the Liberal Party are almost equal in the number of tweets. The Conservative Party does not seem to attach much importance to Aboriginal issues, as can be seen in the graph below. Paradoxically, the Conservative Party still has the largest number of candidates with a Twitter account. The majority of Conservative candidates have a Twitter account, unlike the New Democratic Party, which is among the parties with the fewest candidates and the fewest candidates with a Twitter account. As far as the Bloc Québécois is concerned, it seems at first glance that Aboriginal issues are given very little consideration in candidates’ tweets. It should be noted, however, that this may be explained by the fact that it is the party with the fewest candidates, with only 76 out of 338 electoral ridings. Its low statistical representation can therefore be explained simply by a number effect. In the coming weeks, we will be able to test this hypothesis.